La “M” 103.7 FM is locally grown Spanish radio station that’s the voice of the Hispanic communities of Oxnard, Ventura, Santa Paula, Simi Valley and all of the Ventura County. With “Live” on-air Dj’s throughout day and night and not a syndicated station like many others in the Ventura County.
Call Letters:KMLA
Format:Regional Mexican
Slogan:“Aquí Se Escucha La“M” 103.7 Todos los Días”
Frequency:103.7 FM
Power:6,000 Watts
Feet Coverage:1295
Target Audience:Primary 25-54 Secondary 18-49